On a recent flight across the country, at least one in every 12 passengers were either reading or watching entertainment on tablets or smartphones. About 40% of these were reading books. About 1 in every 25 passengers were reading traditional books. This personal observation is anecdotal, of course, but it made an impression. That e-readers are becoming the new norm as personal digital devices become more intuitive, adaptive to personal needs, reliable and affordable is no longer news.

Then, a report from Pew Research and the American Life Project was released yesterday. The take-away from the NYTimes article: tablet and e-reader sales doubled over the last year.  Adult users increased from 10% of adults in Dec 2011 to 19% of adults in December 2012.  Increased ownership of tablets is especially pronounced among highly educated users with household incomes exceeding $75,000. In fact, nearly one third of people with college degrees own tablets.

As a writer, I’m pleased to see that many people are choosing to read when they have the opportunity. How they choose to read helps inform my thinking about how my stories should read on the page vs. screen, and how to focus my efforts to improve the reader experience.

Related Article

Table and E-Reader Sales Soar  |  NYTimes