MRB|C
Occasionally, good teams miss an opportunity to connect effectively with their target audience because a clever ad offered a quick fix, a spike in attention, yet only an illusion of meaningful impact. Everyone in the room knows that good enough isn’t, yet sometimes the pressure to act overwhelms experience, passion, discipline and judgement.
MRB|C is a solution for that rare situation where your team's best isn't enough. MRB|C consults with the best and helps every project achieve its highest potential.
Mark R. Bailey is an Emmy, Andy, and Hermes award-winning strategic communications specialist who creates branding, positioning, advertising, taglines, commercials, videos, docs, books — in a word, marketing — that is beautiful, engaging, and smart. His insights have helped global brands Sony, Columbia Tristar Pictures, World Wildlife Fund, Chevrolet, and the NFL, among others, make winning multi-million dollar decisions. That's why the United States Olympic Organizing Committee turned to me to write the successful proposal and positioning for its first all-weather training facility. And Stars & Stripes America's Cup Challenge asked me to help them develop the brand story and identity for its historic effort to return the America's Cup to the United States, and then document the four-year journey to victory.
He also created the marketing for scores of Hollywood box office winners including among many, A Few Good Men, Men in Black, Jerry Maguire, Close Encounters (Director’s Cut), Das Boot, National Geographic specials, and Hollywood Gets MADD.
MRBC is about experience applied on the front lines, about insights and deep dives, from concept to deployment to debriefing. Have a problem? Reach out to MRB|C for ideas, branding, advertising, positioning and persuasion that create openings for opportunity, relationships and growth. We may have an idea that hasn’t surfaced in your team’s work yet.
What are you working on?
When lofty ventures call for high-concept thinking and a way to communicate your message that speaks directly to the target audience, Mark simply delivers. Tell him what you think you want to say, and then let him perform his magic on it. He'll not only exceed your expectations, odds are that your collaboration with Mark will serve to improve your own communication skills.
- Tom Martin, CEO, New Venture Strategies
As agency Creative Director, Mark was always attentive to the overall strategy and measured my work against it. As a manager Mark's grasp of client expectations, coupled with his ability to encourage creativity and excellence makes him someone of immense value in the quest for successful advertising. And there's no individual I can think of who is more professionally satisfying to work with.
- Dennis Regan, Screenwriter