When a book interests you, what compels you – its genre, theme, cover art, protagonist?

If you read more than the first 50 pages, why? What pulls you forward?

What is the optimal length of a novel in the e-book format?

When you finish a book, do you know what it was in the story that drew you on, turning hundreds of pages to the last scene, the concluding paragraph, the cathartic final sentence?

If you are a woman reader, are your answers to these questions different from those answers a man might give?

HipType created this infographic based upon some of the data it gathers from e-readers for authors.  It analyses a wide range of book types and genres.